News

Woodcliff Lake, NJ – April 1, 2026… BMW of North America recently announced an update to its Value Service Program aimed at making BMW and MINI vehicles more accessible and affordable for consumers in the U.S. As of March 1st, 2026, BMW and MINI models are now eligible for Value Service pricing once they reach 37 months of age, regardless of model or chassis, which will lower maintenance costs for owners and ensure that their vehicles receive expert care from certified BMW-trained technicians.

The BMW Group in the U.S. announced today the appointment of Sean Green to the position of Vice President, MINI Region Americas, effective May 1, 2026. He succeeds Mike Peyton, who has decided to pursue other opportunities outside the company. Green joins the Americas having most recently served as head of BMW Group China in Beijing, overseeing all facets of BMW Group activities in the region.

Woodcliff Lake, NJ – February 19, 2026 – MINI USA is revving up for its 20th year with the boldest MINI TAKES THE STATES (MTTS) yet – a trio of long-weekend rallies stretching from the iconic PCH to the legendary Adirondacks to the scenic Florida Keys. The three state, nine-city adventure will cruise some of the country’s most unforgettable roads in the west, northeast and the south, celebrating MINI’s spirited community that knows how to have fun and motor on in three city-to-city rally events.

MINI USA and the John Cooper Works Race Team secured a podium finish this past weekend February 6-7 at the Sno*Drift Rally in Atlanta, Michigan, the American Rally Association’s (ARA) 2026 season opener.

MINI USA announces its factory-backed entry into the full 2026 American Rally Association (ARA) season in collaboration with long-standing partner LAP Motorsports to campaign two rally-prepped vehicles: a MINI John Cooper Works Countryman ALL4 and an iconic 2-door MINI Cooper S.

With the MINI Paul Smith Edition, two iconic British brands are writing another chapter in their shared success story, combining British style with unmistakable design.

+++ With 288,290 vehicles delivered, MINI is significantly above previous year (+17.7%) +++ Over 100,000 fully electric vehicles delivered to customers +++ Every third MINI sold worldwide is now fully electric +++ Growth across all sales regions +++ John Cooper Works sub-brand continues success +++

Please mark your calendars for the weekend of April 10-12 and join Austin MINI Motoring Club for our Three Twisted Sisters Weekend!

Come stay with us for the weekend at The Springs Lodges, or drive up on Saturday for the day.

AMMC will serve lunch at The Springs before we all hit the twisties and the apple orchard!

RSVP at atxMINImc.org, click on the chapter calendar of events!

If you are staying the weekend, call The Springs Lodges at (830) 232-4174 and reserve your cabin early! These are all 2-bedroom, 2-bathroom cabins that are great for sharing, with a fantastic rate of $150 per night!

Visit our store and get 25% off your first order through November 10, 2025!

https://atxminimc.myspreadshop.com/all

66 years of MINI – over six decades of gokart feeling, innovation and unique design. It was in Great Britain that the success story of an original began in 1959 with the Classic Mini, which still conquers the roads and makes hearts beat faster today.